Would you like to supersize your bypass?

Never let it be said that Burger King is not shrewd. The fast food restaurant, which has been lost in the wilderness recently has been generating some publicity. First, for its new Tendercrisp Bacon Chedder Ranch Chocolate Creme Brule (or whatever the hell it is) commercials, which feature Hootie, Hooters, and a guy in a creepy king costume. And most recently, for its Enormous Omelet Sandwich, a cardiologist's nightmare at 730 calories, 47 grams fat, and 415 milligrams cholesterol. Yeah, everyone and their brother has been criticizing BK for unleashing such an irresponsible dietary choice on the public. But what a PR windfall, hours of airtime devoted to a new sandwich, much of which is certainly heard by people who now are rushing there to try it. With people on the downward side of the latest diet cycle (let's face it, low carb is on its way out), people are eating again, and what better way to thumb your nose at society than by eating enough fat to keep Crisco in business for a year.