Friday, March 03, 2006

CBS admits it doesn't listen to its own programming by suing Stern

CBS Radio has to be nuts. I've heard Les Moonves is an egotistical jerk, but does he really think he'll win suing Howard Stern for plugging Sirius while he was on CBS?

The problem here is that essentially CBS could and did control his content. With all of the FCC garbage, surely there were at least a few CBS execs listening to the show. Is any judge, jury, or other interested party truly going to believe that CBS didn't realize what Stern was doing? Even a visit to his own fan sites would have made them aware that Stern was playing up his move to Sirius.

The solution was simple, fire him, restrict him harshly, or take him off the air for the duration of his contract. CBS did NONE of these. Why? They wanted to milk Howard for as long as possible, and even if he was doing everything he's accused of, CBS knew their ratings were going to tank as soon as he left.

My advice, drop the lawsuit and focus on bringing in some talent for the shows. Sue the guy who thought David Lee Roth would be a good DJ.