Saturday, October 15, 2005

Video Ipod -- Bombs Away?


Apple's Video Ipod was greeted with much fanfare after its introduction this week, including the "shocking" revelation that Disney would allow ABC and Disney channel content to be downloaded off of I-Tunes.

Methinks once the initial "gotta have it" crowd buys the thing, there won't be huge sales for this, nor will there be much demand for downloads of Desperate Housewives.

The problem is that there is no clear target for this thing that isn't already being serviced elsewhere (including the Nano). The tiny screen and lack of compatibility with existing video content (namely DVDs), means that business people and adults over 25 probably won't be falling overthemselves to have one. The expensive price, complexity of use, and lack of compatibility with existing video content will probably keep people from buying one for their kids. Besides, there are already small video players for kids these days.

Some might argue it would be great for people with long commutes. Possibly, but having a pricey gadget like this in your possession makes you a target in many public transportation settings.

The problem for Apple is that many people already have a portable player, and those who want it just for music probably don't have the collection to warrant the more expensive Ipod, and will opt instead for the cheaper (and cooler) Nano.

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