The article mentioned below was an April Fools joke. But, maybe it won't be soon. It seems that the movie industry is up in arms over bad box office the past few weeks.
While I doubt this trend will continue (There's a little sequel to Star Wars just days away from the theaters), perhaps the industry has itself to blame.
Has anyone in Hollywood actually priced out a trip to the movies these days? Unless you eat before hand, smuggle in your own food, or have the will power to abstain, the price of the ticket is the least of your worries (although $11 for two people at a matinee is still steep). When a popcorn in a small lunch bag costs a little less than $4, a soda is in the $3 range, and a bottle of Aquafina (tap water, for crying out loud) is the same, you're lucky to get out of the theater for less than $25 bucks for two people, probably closer to $40 if you have a family. Then you have the ultimate humiliation of paying that much money to sit through 10 minutes of commercials (not trailers, commercials), including one for that $3 bottle of purified tap water they'll sell you in the lobby.
For the same price you can buy a box of microwave popcorn, buy a new release on DVD, buy a few 2 liters of soda, and half a dozen assorted movie boxes of candy, and have enough money left over to rent a second movie for a double feature. Plus, you can skip the commercials, pause the movie, and see the film with the proper color and aspect ratio that your local theater never seems to be able to reproduce. And if you don't want to keep the movie, put it on Ebay and make some of that money back.
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