Jaguar is discontinuing its cheaper X line of cars, according to the USA Today to "regain an image of exclusivity and the profit it hopes that brings".
I'd like to make a suggestion to Jaguar and its parent company, Ford. Perhaps the key to reviving Jaguar is to make a car that doesn't look like a rebadged Taurus with lots of chrome. I realized they'd lost their distinctive look when I saw a nice looking new Jag from a distance and pulled up to realize that I was admiring a new Hyundai Sonata.
Wednesday, March 30, 2005
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